It's probably time for a redesign if your website looks outdated, doesn't work well on phones, loads slowly, is hard to update, or simply isn't bringing in the leads it used to. A redesign isn't always necessary, though — sometimes targeted updates to content, speed or SEO solve the problem without a full rebuild.
What are the signs a website is outdated?
- The design looks dated compared to competitors
- It doesn't display well on phones or tablets
- Pages load slowly
- It's difficult or impossible for you to update yourself
- It isn't generating inquiries the way it used to
Do I need a full redesign or just updates?
Not always a full rebuild. If the underlying structure is sound but the content is stale or a few pages are missing, targeted updates can go a long way. A full redesign makes more sense when the foundation itself — the platform, layout, or mobile experience — is holding the site back.
How long does a website redesign take?
It varies by scope, but a typical small business redesign takes a few weeks from planning through launch, once content and direction are agreed on.
Will a redesign affect my search rankings?
It can, in either direction — a well-planned redesign that preserves URLs and improves content tends to help rankings over time, while a careless one that changes page structure without redirects can hurt them temporarily. This is one of the reasons redesigns are handled carefully rather than rushed.
Learn more
See Walker Internet Services' Website Redesign service page for how existing sites are evaluated and rebuilt.