Possibly — it depends on whether your business has clear, structured information available online for AI systems to draw from. Tools like ChatGPT, Perplexity and Google AI Overviews pull from indexed web content, business listings and structured data, so a website that's well-written and properly marked up gives them more to work with.
How do AI tools like ChatGPT find information about businesses?
Most AI assistants draw on a mix of indexed web pages, structured data (schema), and — for some tools — real-time web search. If a business's website is thin, outdated, or missing clear details about what it does and where it operates, there's simply less accurate information for an AI system to surface.
What can I do to make it more likely an AI recommends my business?
- Write content that directly answers the questions customers actually ask
- Add structured data (schema) that clearly identifies the business, services and location
- Keep business information consistent across the website, Google Business Profile and directories
- Use plain, natural language instead of vague marketing phrases
Is this the same as SEO?
It overlaps heavily with SEO, but AEO (Answer Engine Optimization) adds an extra layer focused specifically on how AI systems read, summarize and quote content — not just how search engines rank it.
Is there a way to guarantee my business gets mentioned?
No. No website provider can guarantee placement inside a specific AI system's answers, since that's determined by systems outside anyone's direct control. What a website can do is be built the way answer engines are designed to read — an optimization strategy, not a guarantee.
Learn more
See Walker Internet Services' full AEO service page for how this is built into every website.